Popularizing utility cycling in Rio

Mikael Colville-Andersen of Copenhagenize has a plan to mainstream the use of cargo bikes in Rio de Janeiro. He envisions a high profile event that thrills, inspires, and captures the imagination of the entire city that will raise awareness of the cargo bike delivery riders of Rio and elevate them to a position of respect.

His event? Rio de Janeiro’s first cargo bike championship, scheduled for May 2014.

Learn more about this project and how you can help at Rockethub: Rio’s First Cargo Bike Championship: History, Social Inclusion & Adrenaline.

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