Today’s top selling “Women’s Cycling Vest” on Amazon.com is … a t-shirt.
Still, that’s better than the top selling women’s cycling jersey, which has been a stick of deodorant
Found via this experiment in which I collect Amazon sales data and compare against price and customer rating. My preliminary read: In terms of sales volume, price wins over quality every time.
In related news, Carlton Reid writes how brick and mortar bike shops can compete against deep discount online retail in the February 2015 issue of Cyclepress Japan, which covers the Japanese bicycle industry.
I've written an article on how bike shops can compete with @chain__reaction & @wigglebikeshop pic.twitter.com/mEEvBrppck
— Carlton Reid (@carltonreid) February 11, 2015
Ask for recommendations for a cycling jersey, and hopefully the sales associate won’t point you to thirty-dollar antiperspirant.
I’ll happily collect the four to six percent bounty I collect from Amazon sales, but I’ve found low quality equates with returns and lost commission for me, so please, for your sake and mine, buyer beware.
I attended a sales seminar at Interbike one year. The speaker challenged everyone in the audience: “At the end of the day ask yourself: ‘how was I better than a vending machine today'”
He also related how sales associates at Abercrombie & Fitch were basically models with a single skill, pointing to the items on the racks.