Besides the bikes of Sea Otter, I’m especially interested in the people of Sea Otter. In this photo, Bluejay CEO Jennifer Cohen Bogan stands behind the bike she designed from her office in Marin County, California, and her backstory fascinated me.M
Many bike industry people are bike nerds. People like me, and people like many of you who read Cyclelicious. Maybe they were athletes, or they love outdoor activities, or they have a proclivity for mechanical gizmos and googags.
Ms Bogan took a different path. She was a marketing executive in beauty , fashion, and cosmetic businesses. She took time off to spend time with her children when she saw families riding electric bicycles around town. She tried these bikes and loved their ease of use, but disliked their looks.
She started Bluejay to create functional yet on-trend electric bicycles. Their display at Sea Otter evokes picnic rides and family getaways.
If you’re at Sea Otter, I invite you to find their booth not far from Dippin Dots cart. Bluejay began in 2018 and, like many outdoor businesses, sold bikes like crazy during the first eighteen months of the pandemic. They’re building out their dealer network, or you can buy online and have a bike shipped to a shop for assembly.
For more from Sea Otter 2022, I invite you to follow me on Twitter.
Sea Otter began as and remains primarily a mecca of mountain biking activities and gear, but for 2022 I see what might be a decent presence of companies showing bikes suited for utility use. I plan to look at bikes from Bluejay Bikes (they have one with a sidecar this year and it’s so gorgeous), UBCO (a New Zealand company that makes electric bikes for use on the farm), Benno “Etility” Bikes, Magnum Urban Electric Bikes (with step through models!), Bombtrack Urban Bikes, and more.
I was unable to attend the Sea Otter bike advocacy summit that took place during the first half of this week, but I heard some interesting things about it. Spoke Safety presented their vision for connectivity so that vulnerable road users can participate in V2V collision avoidance networks now under development. They’ll demo their tech in which bike riders will mix it up with an Audi e-tron on a test track. I’ll interview the CEO of Spoke Safety this Friday, and I have my own thoughts regarding the application of Internet-of-Things technology to improve cycling safety, but I’ll save that for its own post.
Besides purely utilitarian riding, I still quite enjoy recreational road riding so watch for my quick thoughts gravel and road bicycles in this space and on my Twitter. While I’ll likely mention the overwhelming presence of e-bikes at Sea Otter, I won’t dig too in-depth beyond a “whee, this is really fun.” For the nuts and bolts and practicalities of e-bike riding and ownership, I invited you to visit the brand new eBike Chick Blog.
If you want to attend, you can buy a one-day pass for $25 either online or at the venue, but note that lines for pass sales can be very long. If you plan to demo bikes, you need to sign the waiver electronically. Parking is $50 per day. There’s no transit to Laguna Seca. You can expect a challenging bike ride up the hill from either Highway 68 on A Road, or up Boundary Road from General Jim Moore Boulevard, but once you arrive you’ll find a large valet bike parking area.
No transit agency in the technology-heavy San Francisco Bay Area supports tap-and-pay contactless fare payment using bank cards; you have to use the proprietary stored value Clipper Card or their Clipper App. The Los Angeles area has their TAP card — again, a proprietary stored valued card. But which California transit agency allows you to use the chipped bank card you already have in your wallet, or the open payment app on your phone?
The first California transit agency to offer contactless bank card fare payment as you board the bus is Monterey Salinas Transit (MST), a small, scrappy lifeline service with a $42 million operating budget covering 300 square miles of mostly rural Monterey County.
I was in Monterey County for the Sea Otter Classic this past few days so I made use of the local transit. MST has a complicated, distance-based fare system that historically involved the driver having to remember who paid for what distance. While looking for their current fare information so I could arrange to have exact change, I was thrilled to learn they now have contactless payment. I tapped my chipped bank card when I boarded, and tapped again when I disembarked for the proper fare payment that accounted for my distance traveled. It’s so easy peasy.
Since then, Sacramento Regional Transit began offering the same service for light rail rides, also in partnership with CalITP. Hurray when transit agencies make payment easier for visitors, occasional users, and first time users.
(Assuming you’re vaxxed and / or masked, but it’s all outdoors in the American state with the lowest Covid transmission rate.)
I like to visit Sea Otter on Thursday because that’s the slow day, but it’s anything but slow here with full campgrounds, more athletes than they had at their 2019 record year, and a busy expo area.
Sea Otter is under new ownership, but most of the staff who ran the show in previous years are still here, with the same attention to the guest experience except now they have more resources to make things happen.
One area where numbers are down are vendors and demos. Several bike industry people told me they just don’t have the bikes available to demo, either because they sell them faster than they can build them, or because they couldn’t ship them to California. Still, there’s plenty to see. As always, the focus is very much on mountain bikes, but I’ve seen a few vendors selling lifestyle and utility bike things that interest me.
I made a whirlwhind visit to a few vendors and I’ll write my thoughts up on what they have in the coming weeks after the show. In the meantime, visit my twitter for updates and photos from the show. Or, if you can, come out yourself for a visit. You can wait in line for a pass, or buy online and save yourself some of the hassle.
Since I’m going well over a year between posts now, I should create a table of contents of sorts to help people navigate this website.
My views have evolved over the years and you’ll see this evolution if you scour the archives. Today, I’m driven by the fact that human-caused climate change driven largely by fossil carbon emissions will create hardship and tragedy for a large chunk of the human population. Secondary to this are other problems created by an obsessive emphasis on automotive transportation: deaths, maimings, and economic loss from crashes; and chronic health problems including asthma, obesity, and even dementia.
You’ll find discussion on land use in these pages because land-use decisions are often driven by and, in turn, encourage automotive dependence. You’ll also find discussion on walking and public transportation because the challenges often intersect those of people who ride bicycles. Equity plays a role because, historically in the United States, we’ve ignored the more vulnerable road user because too often that more vulnerable road user is the person of color on the wrong side of the tracks.
These days, you’ll mostly see me touching all of these issues and more on Twitter. If you want the deeper dives, I invite you to study the “Categories” button – you can find this in the left sidebar if you use a PC browser, or towards the bottom of this page on a smaller screened device.
Other popular resources available on this site include:
The squeaky wheel gets the grease. After community input, Caltrans agrees to safety improvements for Highway 17 drivers, so let’s grab this opportunity to improve the shoulder along California State Route 17 from Bear Creek Road to Alma Bridge Road along Lexington Reservoir.
Caltrans responds to petition for Highway 17 safety improvements
Caltrans is driven by data, but they also pay attention to online problem reports, especially when they see a spike in reports. I don’t know if it’s possible to game this system, but Caltrans District 4 (which covers the San Francisco Bay Area, including Santa Clara County aka the “South Bay”), responded very quickly after an effort organized on Facebook resulted in an inundation of problem reports regarding hazardous conditions on the infamous “Highway 17.
Highway 17 is the main thoroughfare between homes in coastal Santa Cruz and jobs in Silicon Valley. The highway is a winding, mountain road that rises from near sea level, up to 1800 feet, and back down to 100 feet above sea level where State Route 17 becomes I-880 at I-280. Challenging geography and budget constraints meant engineers compromised on design features when they constructed this road in the 1940s. Danger increases in wet weather.
After a decade of drought during an era of significant population and job growth, a series of atmospheric rivers slammed northern California this past winter, resulting in a dramatic increase in collisions on this highway.
Some Facebook group members organized an effort to plead with Caltrans to improve safety on Highway 17. They won’t get the significant engineering they wish for, but Caltrans did move quickly to begin smaller safety improvements, namely higher friction pavement and improved guardrails. This project covers State Route 17 from Summit Road north to Alma Bridge Road just north of Lexington Reservoir.
Rumble Strips and bicycles
Interestingly (for me), safety improvements like this come in a package, a bit like a combo meal from a fast food restaurant. The Highway 17 safety package will include shoulder rumble strips. Rumble strips are used where run-off-the-road crashes due to inattention are a problem. Those who routinely travel 17 understand inattention probably is not a problem on this road.
Nonetheless, Sergio Ruiz, who runs the Pedestrian a Bicycle Program for Caltrans D4 out of Oakland, reached out to cyclists who ride over the Santa Cruz Mountains due to the hazards of rumble strips for cyclists. Several of us pointed out that almost everybody avoids Highway 17 altogether by riding other mountain roads, so Caltrans can add rumble strips to their heart’s content.
As an aside, though, I mentioned the drainage grates and crappy condition of the shoulder forces us to move out into the auxiliary lane here.
Sergio picked up on this and said he would try to get shoulder improvements for cyclists added into this overall safety project.
Can we encourage Caltrans to leverage an existing project and add this small bit of shoulder to their much larger safety project? If you ride this short stretch of Highway 17 on your bicycle, drop a note to Caltrans PIO for Santa Clara County, Victor Gauthier (Victor.Gauthier@dot.ca.gov) and mention that you would like the shoulder improved here as part of an existing safety project, since Caltrans has to tear the pavement up anyway.
The motoring group also contacted the California Office of Traffic Safety, Santa Clara County Supervisor Mike Wasserman, the California Transportation Commission, the office of Senator Jim Beall, and various other decision makers. I’m told some of these people received upwards of 1,000 emails, which is enough to get anyone’s attention.
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