Category: girls

Bikes and advertising

Do you remember that casting call for a cyclist in San Francisco last month?

That Droid Razr advertisement began airing nationally last weekend. (Update: video marked private, but found a publicly available version directly from Verizon’s YouTube channel. You may remember this also happened in real life and was posted to Strava for Valentine’s Day 2012.)

Another fun new TV ad shows a kid powered by Quaker Oats living the adventurous life on his bicycle.


A few months ago, Del Monte showed a young couple smiling as they rode their bikes after (presumably) eating Blue Lake green beans.


Clarence of Streetfilms scooped me on this, and includes another ad I hadn’t seen involving a “Red Widow” riding her bike. H/T to CD 34 who pointed me to the Verizon ad last Saturday.

Santa Cruz Beach Babe

That’s what they called this ensemble at the Pedal Savvy bicycle fashion show 2012.

Pedal Savvy 2012

Kristin wears a Sombrio shirt and shorts and a cap from Terry Bicycles. A Fydelity stereo bag plays tunes as Kristin rides that sweet blue Civia bicycle.

I’ll try to have video of the Pedal Savvy show processed within a couple of days, or you can watch the show for yourself at the San Francisco Bike Expo on Sunday, November 11 2012 at the Cow Palace. Doors open at 10 AM.