Most public transportation promotions seem to highlight the practical, money saving virtues of using mass transit. The Santa Clara Valley Transportation Authority (“VTA”) in California tries something a little different with a series of videos with decent production quality.
The first effort reaches out to the South Asian population who make up about 8% of the population in Silicon Valley. It’s a little campy but I like that they tried this “Bollywood” themed outreach. According to the US Census 2012 ACS one-year estimates, 6.5% of Indians in Santa Clara County use public transportation, compared 3.5% of the total population who do.
The second was release just this last week and seems focused on the youth market, showing public transportation in a positive way that’s not totally nerdy.