Do you remember this parody of bottled water in “The Lorax”?

It’s apparently become a thing in China, where consumers are buying bottled air imported from the Canadian Rockies.

A Canadian company which started out bottling Rocky Mountains air as a joke has seen its product fly off the shelves in pollution-hit China, with first shipment selling out in four days.

A 7.7 Litre can of crisp air taken from Banff National Park in the majestic Rocky Mountains range sells for roughly 100 yuan (£10), which is 50 times more expensive than a bottle of mineral water in China.

Read more in the Telegraph: Chinese buy up bottles of fresh air from Canada. H/T to William.