NAHBS: Square and Profane

Renold Yip and Erik Noren are among the nicest bike builders you’ll meet, but they’re so very different.

Nice & Naughty

Renold Yip is the Asian guy to the left in this photo. When you pull up his website you hear mellow and slightly corny Mexican Cuban polka. He’s unfailingly polite and deferential. His bikes, which are among my favorites in the world of custom steel, are works of art.


Erik Noren is the guy with the Peacock Groove tattoo, piercings and wife beater shirt. I normally dislike overly profane people (I know, it’ a personal thing), but you cannot dislike Erik. He’s outgoing and one of the funniest guys I know.

He got into a little trouble a few years ago with his “Appetite for Destruction” bike with scenes of pornographic violence painted onto a wheel, so this year he scaled things with his blood spattered “Evil Dead II” bike.

Peakcock Groove Who's laughing now

He even tacked cutting chain from a chainsaw onto the bike chain.

Peakcock Groove Who's laughing now

And check out his fork crown.

Peakcock Groove Who's laughing now

Visit Yipsan at booth 505 at NAHBS today in Sacramento. And then go another row toward the back wall and admire a wholly different type of artistry at the Peacock Groove booth. Use the huge numbers up by the ceiling as your guide.

After the show, enjoy this (f-bomb free) video of Noren’s craft and philosophy.


  1. That’s not corny Mexican polka on Yip’s site. Its the Buena Vista Social Club… Traditional Cuban “Club” music. Expand your horizons and watch the documentary.

  2. You are a true Journalist Mr. Masoner! God Bless America. Wait… God Bless the Internet!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.