I had missed this news from last January: Volkswagen announced a two year sponsorship of Bikes Belong, the bike industry group that works to promote cycling.
VW’s sponsorship includes support for People For Bikes, the Safe Routes to School National Partnership, and the bike facilities “best practices” program.
Via Rich “Mr Interbike” Kelly, who also points out Volkswagen’s title sponsorship for the Sea Otter Festival and car industry interest at the Taipei Cycle Show occurring this week in Taiwan.
In February, Bikes Belong agreed with the League of American Bicyclists and the Alliance for Walking and Biking to merge into a single, unified bike advocacy organization.