Author Archives: Richard Masoner

National ad features Santa Cruz niche bike builder

Some outtakes from the shooting of the Amex ad with @SHAQ and the #dirtysixer #36er bike! #36inchwheels #36inchtires #36inchbike #madeinusa #nba #nbrpa #7footer #custombicycle #tallpeoplesolutions #tallpeopleproblems A photo posted by David (@dirtysixer) on Dec 1, 2016 at 6:28pm PST David Folch of Santa Cruz, California designs large bikes around thirty-two and thirty-six inch wheels for read more »

Shopping mall bike lockers

Christmas shopping apparently began early for many people, with crowds reportedly trapped in the parking garage for up to three hours at one popular shopping mall in Silicon Valley, California before the Thanksgiving Holiday. Some shoppers at Westfield Valley Fair abandoned their cars, walked out to the street and Ubered their way home. Valley Fair read more »

Your favorite Koch brands: Lycra, Coolmax and Thermolite

I and many of you favor high-tech fabrics for your active wear apparel. If you see trademarks like Lycra, Coolmax, Thermolite and Cordura on your cycling bibs, jerseys, jeans, jackets, backpacks and saddlebags, you’ve done your part to Make America Great Again. These brands are produced by Invista, an important manufacturer of textiles and chemicals read more »

Puck rode a bicycle

Puck, published from 1871 to 1918, was America’s first successful humor magazine. This Victorian forerunner of Mad and Cracked began life as a German language humor weekly published by German immigrants in St Louis. In 1883, they published a drawing of their eponymous mascot (named for the character in Shakespeare’s Midsummer Night’s Dream) “going to read more »

GIS help: How to make a map of these election results?

Sorry for the wonkiness of this post, but perhaps somebody can help!

SF Bay Area, Monterey Bay Region approve transportation self-help taxes

Voters in Santa Clara, Santa Cruz and Monterey Counties approved sales tax increases to provide local funding for transportation, while Contra Costa County voters rejected their county’s proposed tax to fund transportation improvements.