Pioneer Electronics is an equipment sponsor for the Belkin Pro Cycling Team and UnitedHealthCare Pro Cycling. They provide what they call the Pedaling Monitoring System, a strain gauge crank arm force meter and its associated electronics and display technology.
What I didn’t know before today is that Pioneer has apparently also adapted their line of automotive rear view cameras for cycling use. Here’s a shot of a Belkin rider at Epernay at the start of Stage 7 of the Tour de France.
I can’t find consumer information about this use of their camera yet. I assume we can probably find an announcement either at Eurobike or Interbike later this year.