Crisis management and the power of a headline

Published / by Richard Masoner / 1 Comment on Crisis management and the power of a headline

For years, Specialized Bicycles has sent cease and desist letters to any and all in the bicycle business using names that Specialized’s legal research team feels can dilute their brands. In 2006, Mountains Cycles of Portland, OR locked horns with Specialized over Mountain Cycles’ use of “Stumptown” for their cyclocross bike. Although Stumptown is a […]