Accidents are, umm, no accidents

Published / by Richard Masoner / 32 Comments on Accidents are, umm, no accidents

Tom Vanderbilt has been harping a lot lately on the use of the word “accident” to describe traffic collisions. He’s also commenting a lot, lately, on the use of passive voice in news reports about traffic collisions. For example, “Joe Blow was killed when a car crossed the center line and struck him head on.” […]

reaching non-traditional cyclists

Published / by Richard Masoner / 22 Comments on reaching non-traditional cyclists

A-bike photo courtesy of SlashGear, which has an extensive review As has often been noted, selling expensive fancy bikes to passionate cyclists is where the bike industry excels. Expanding the pool of customers by reaching out to non-riders is much harder to figure out. The Sinclair A-Bike was discussed in Cyclelicious and VeloVision in 2006, […]