Deutsche Telekom announced they will end their sponsorship of the T Mobile cycling team effective immediately.
“We arrived at this decision to separate our brand from further exposure from doping in sport and cycling specifically. This was a difficult decision given our long history of support for professional cycling and the efforts of Bob Stapleton in managing the team in 2007”, said Deutsche Telekom Board member and CEO of T-Mobile International Hamid Akhavan. “We have an obligation to our employees, customers and shareholders to focus our attention and resources on our core businesses”, added Akhavan.
“We have worked very hard with the current team management to promote a clean cycling sport but we reached the decision to continue our efforts to rid all sports of doping by applying our resources in other directions. Deutsche Telekom AG wants to make it clear that this action is not based on any disagreement with or misconduct by team management”, Akhavan emphasized.
Team manager Bob Stapleton added, “We hope to go forward independently with the team to achieve our goals of continued competitive success and being a leader in anti-doping efforts in professional cycling.”
The cycling team will continue under the name Team High Road.
A number of high profile cyclists on the team have been involved in the doping scandals that have rocked pro cycling over the past couple of years.
Thank you to Bike Greenville for the heads up. Read more: