…now read the commentary. These people are way too uptight. The video is obviously a spoof — who believes DKNY actually made this video? Who believes that brunette is actually a real supermodel?
And why all the hate toward DKNY? Do you really want them to end up in a marketing textbook as an example that you shouldn’t use bikes in your marketing because of backlash from fanatic true believers?
DKNY are not preaching to the choir — they’re speaking to their audience, the people who are interested in fashion and style. They should be applauded for their efforts in reaching out to a new audience in their attempt to portray bicycling as a cool, fashionable way to get around. Three years ago, only the 40 year old virgin rode his bike to work. This year, we’ll see Brad Pitt on a bike.