If supermodels can’t save the world, I don’t know who can

Watch first…


…now read the commentary. These people are way too uptight. The video is obviously a spoof — who believes DKNY actually made this video? Who believes that brunette is actually a real supermodel?

And why all the hate toward DKNY? Do you really want them to end up in a marketing textbook as an example that you shouldn’t use bikes in your marketing because of backlash from fanatic true believers?

DKNY are not preaching to the choir — they’re speaking to their audience, the people who are interested in fashion and style. They should be applauded for their efforts in reaching out to a new audience in their attempt to portray bicycling as a cool, fashionable way to get around. Three years ago, only the 40 year old virgin rode his bike to work. This year, we’ll see Brad Pitt on a bike.

More at Streetsblog. Props to Carlton.

6 Comments

  • brother yam
    February 12, 2008 - 11:01 am | Permalink

    They are interested in fashion and style — and have the attention span of an over-caffeinated 8 year old. Who cares, because once they find out that they'll sweat on their precious, expiration-dated clothes, they'll leave as quickly as they came in. They'll scamper off to the next thing, scooters or electric skateboards or dogsleds.

  • brother yam
    February 12, 2008 - 6:01 pm | Permalink

    They are interested in fashion and style — and have the attention span of an over-caffeinated 8 year old. Who cares, because once they find out that they'll sweat on their precious, expiration-dated clothes, they'll leave as quickly as they came in. They'll scamper off to the next thing, scooters or electric skateboards or dogsleds.

  • SiouxGeonz
    February 12, 2008 - 11:28 am | Permalink

    I agree – the gothamist is being utterly snobby and hyper-sensitive. Poor, poor offended souls. Here was a chance to have a laugh with the fashionistas… and off of their native turf. We could have tainted their future trends. Nope, let's alienate when we have the chance…

  • SiouxGeonz
    February 12, 2008 - 6:28 pm | Permalink

    I agree – the gothamist is being utterly snobby and hyper-sensitive. Poor, poor offended souls. Here was a chance to have a laugh with the fashionistas… and off of their native turf. We could have tainted their future trends. Nope, let's alienate when we have the chance…

  • SiouxGeonz
    February 12, 2008 - 11:35 am | Permalink

    Oh gosh, now I've seen the clip. It's FUNNY.

  • SiouxGeonz
    February 12, 2008 - 6:35 pm | Permalink

    Oh gosh, now I've seen the clip. It's FUNNY.

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