Do you remember the DKNY orange bikes of fashion week? A short film by Kalim Armstrong documents the backlash to DKNY’s ad campaign. “Orange Bikes Take Manhattan” screens this Friday at the Bicycle Film Festival in NYC. Here’s the trailer.
Orange Bikes Take Manhattan – Bicycle Film Festival 2008
Friday May 30th 7pm
ANTHOLOGY FILM ARCHIVES
32 2nd Ave. at 2nd St.
Orange bikes documents the reaction to a guerrilla marketing campaign during fashion week. Orange monochromatic bicycles appeared chained as part of DKNY’s “Explore your city” campaign. The bikes were reminiscent of the Ghost Bike memorial project, white painted bikes that serve as markers where cyclists have died in traffic accidents. This film explores the backlash to the marketing campaign.