Schwinn today announced the signing of a partnership with The Leukemia & Lymphoma Society’s Team In Training to become the first-ever national bicycle sponsor. Team In Training (TNT) is endurance sports training and fundraising program. Now in its 20th year, TNT participants have raised more than $850 million for lifesaving cancer research and to help blood cancer patients live longer, better lives. The program provides coaching to help support participants crossing the finish line at century rides, triathlons and marathons.
“Over 20 years, we have seen Team In Training expand from a single sport program – the marathon – to a multi-endurance sport program with challenges such as triathlons and 100 mile rides,” said Nancy L. Klein, LLS senior vice president marketing communications. “We are thrilled to have Schwinn’s support because it’s a brand that people already know and trust.”