This is interesting: The Canadian mountain bike component manufacturer Syncros Applied Technology has added eCommerce functionality to its website with a twist — fulfillment is via a local bike shop.
“Consumers consider the Internet one of their greatest shopping resources,” said Steve Parke, general manager and vice president of marketing for Syncros. “Authorized Syncros retailers also offer consumers service and expertise that help them get the most out of their purchases. Now Syncros gives consumers the opportunity to buy their components online and have their local dealers fill their orders. This makes shopping for components more convenient and helps them maintain their relationships with the local shops.”
The press release I got suggests the retailer is repsonsible for shipping the order to the customer, so I’m not sure what the benefit to the local bike shop is. The idea is that the customer deals with the local bike shop instead of directly with the manufacturer.
What do you think? Is this hybrid ecommerce/LBS model something that could work to benefit the customer and the local retailer?
Syncros is owned by Ritchey Design.