That’s the list of words Dottie came up with when asked how she would promote bicycling.
I would use all the tactics that automobile advertisers use. They show the car as sexy, safe, freeing, fun, attractive, normal, necessary. In my experience, these adjectives describe bicycling more accurately than driving, especially in the city. Bicycling delivers the kind of freedom that car advertising promises. We need images of successful and happy people on bikes dressed nicely, going on dates, smiling and laughing.
I think it’s a pretty good list. We’re so earnest and preachy we sometimes forget that bicycling is just goofy fun.
What do you think? How do you promote bicycling?