Julie Hirschfeld was a New York graphic designer when she fell in love with bikes — specifically, “classic” city bikes designed for comfortable, upright riding.
She visited a few New York City shops, but found they mostly cater to performance and fixed gear enthusiasts, so she established a new kind of bike shop. Adeline Adeline focuses on comfortable, relaxed riding for pleasure with an emphasis on the beautiful European city bikes that women ride in Copenhagen and other bike-centric cities.
As part of their focus on bikes, home and product design blog Design Sponge interviewed Julie. The interviewer, Grace Bonney, is a bike newbie who visited Adeline Adeline to buy herself a bike. Grace says that Julie made product selection super easy and unintimidating, answering her questions and giving her the confidence she needs to bike out in the streets of New York City.