Ad agency Colle+McVoy created this print ad as part of Bikes Belong’s Bike to Work Week promotion in the Spring of 2010. I’m a bike nerd, so I see a chainring tattoo on a great pair of legs and think “Cool.” What do you see?
Non bike riding people (e.g. the presumed target for this ad) see a grease stain ruining the model’s waxed legs and think, “Why would I ride my bike to work?”
Stuff we think is cool isn’t so cool for people who don’t normally ride bikes. I’ll go a little further and say that many daily bike riders don’t like the counter cultural, extreme sports, daredevil portrayal of cycling that I sometimes show here at Cyclelicious.
Could something like that chainring ad appeal to a certain type of person who doesn’t normally ride a bike to work? Or is it too far from the mainstream view of how things should be?