IKEA gave a bicycle to each of their 12,400 US employees today as an early Christmas gift.
“It’s been a good year for IKEA, so what better way to celebrate our success than to thank our IKEA co-workers who made this happen,” says IKEA US president Mike Ward in a statement.
The bike itself is butt-ugly, but the thought counts for a lot IMHO and buying 12,000+ bikes can really add up. “With a strong commitment to good health and being environmentally conscious, IKEA selected an all terrain bike as the holiday co-worker gift for 2010,” says the press release, which further touts the benefits of green transportation and IKEA’s “strong commitment to good health and being environmentally conscious.”
IKEA also provides other bike commute incentives like cash for each day of bike commuting and on-site locker rooms and showers.
Props to Bike Portland.