Do you remember those colorful bikes with “colours inspired by island culture in the Atlantic” that Biomega created for Puma? You can now buy them online or at Puma stores.
The design of Puma’s aluminum bikes “balances Puma’s European heritage with American popular culture.” Some people love Puma’s vibrant colors, many others responded ‘meh’ on the colors when the bikes were shown last fall at Interbike. If you don’t like the Miami Vice colors (with a choice between mid 80s and late 80s palette), the bikes are also available in white or black. Puma sticks with Old World heritage by calling their step through frame a “Lady’s” bike.
Puma seems to highlight their Slingshot inspired “Urban Mobility” folding bike that’s been around since 2005, ditching the hub gearing for a dérailleur and replacing disc brakes for V brakes on the renamed Puma Disko. What do you think of the Disko folder with 24″ wheels that sells for under $1000?
I mostly like the designs of the Pico (a 20″ tire bike with a monster front basket and a folding option) and Nevis bikes (basic urban utility bikes but where are the fenders?).
If you buy the bike online, the bike arrives in a box “92% assembled,” according to Puma. Assembly basically involves installing front wheel (w/ 15 mm wrench — no quick release), front brake, pedals, saddle and handlebar.
I really like that Puma will sell these Biomega bikes in the vast “Blue Ocean” of non bike enthusiasts through their own stores. When Josh Kadis interviewed Puma’s marketing chief Antonio Bertone in 2008, he was told, “I think the bike industry doesn’t really work very well. It’s too performance oriented, too exclusive.”