Trek drops Gary Fisher brand in cost-cutting measure; introduces the “Gary Fisher Collection.”
Trek announced they’re dropping the Gary Fisher brand. According to Bike Europe, the brand is no longer profitable. Dealers reportedly want more Trek-branded 29ers and hybrid bikes.
In its place, Trek announced “The Gary Fisher Collection,” which sounds like a late 70s progressive rock band but are actually a line of Trek-branded mountain bikes with their own distinctive look. Gary Fisher the man will continue to represent Trek.
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