Tour of California losing money

Running a bike race in a deep, long running recession is a money losing proposition. Amgen Tour of California race organizer AEG said they’re losing $1 million to $2 million each year. Cities that host stage starts and finishes pay AEG for the privilege. This year, AEG increased their host city fees, which in turn seems to have resulted in a smaller pool of potential host cities.

Sacramento Finish

For example, the city of Santa Cruz declined to bid for a stage for 2011 because of financial reasons, including the increased costs. Neighboring Capitola considered jumping into the game after Santa Cruz bowed out, but didn’t have time to put a bid together.

Even San Jose — a big supporter of the race and one of only two cities that has been involved in every Tour of California since the event began in 2006 — told race organizers they’re not interested in a race start this year. Midweek starts tend to have dismal attendance compared to race finishes.

Not everybody is backing out on hosting the Tour, of course. The Lake Tahoe Visitors Authority has proposed a Grand Depart from South Tahoe that encompasses the lake, ending at Northstar or Squaw Valley.


  • September 9, 2010 - 7:29 pm | Permalink

    What’s the story with cities outside of California hosting, say for example Portland? Or Bend, home of top 10 Tour de France finisher Chris Horner?

  • September 9, 2010 - 7:36 pm | Permalink

    Weren’t there rumors of a race start in Reno?

    But if the Giro can start in Washington DC and the TdF in London, then sure, why not?

  • September 9, 2010 - 7:48 pm | Permalink

    My thinking exactly. Granted, we (the City of Portland) don’t seem to have money growing on trees either, but we love bikes.

  • September 9, 2010 - 7:59 pm | Permalink

    You should start a PDX Local Organizing Committee and come up with a proposal for AEG 🙂 Get Oregon Tourism to kick in the $$$ for it.

    Maybe something like Portland to Eugene?

  • Anonymous
    September 9, 2010 - 8:59 pm | Permalink

    Tour of Missouri was canceled this year for the same reasons. If it was football or baseball, they’d find funding, but who cares about bikers, right? Just skinny guys pedaling around on toys…

  • Jamesmallon
    September 10, 2010 - 8:40 am | Permalink

    Maybe pro-cycling looks too corrupt… Ya think?

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