I ignored the popular “Bikes Can Save Us” infographic that linked to a spammy link farm, but people still link to it. Since I can’t beat ‘em, I’ve joined ‘em with my own link bait, inspired by a discussion with Byron @ Bike Hugger on link bait, SEO, and spam websites.
The takeaway — say something flattering and create a cool infographic for a niche special interest, and watch the links pour in!
EMBED THE IMAGE BELOW ON YOUR SITE
You’ve likely seen the original infographic, and TBD writes:
Yes, the splashy infographic, which trumpets the sustainability of biking, has all the appearances of a scam, and you, America’s bicyclists, just fell for it.
The legitimately pretty and well-done infographic has made the rounds of several news sites and blogs in the last two weeks. People saw the visual, loved it, published and commented on it, all the while linking to and supporting what would seem to be a link farm, a spammer, a farce of a website called HealthCareManagementDegree.com, which exists to game the Internet.
Click on the image for full size. The images are copyright the Watchtower Bible & Tract Society. I honestly have no idea how they react to mashups and parodies like this, so use this image at your own risk.