Levi Strauss commissioned a special denim-look fixed gear bike for a European contest.
According to Hypebeast, the bike will be given away as part of a promotion on Facebook, though I can’t find the contest on Facebook or anywhere else.
The bike is a custom build from Brothers Cycles in the UK, Fixerati in Belgium and Unik Bikes in Belgium.
The denim saddle and handlebar wrap are a cute touch, as is the Levi Strauss button detail on the handlebar cap.
More at Hypebeast: Levi’s Fixie Bike. When I first saw the story there I thought “Why does Hypebeast care that Levi Leipheimer has a fixed gear bike?”
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The new fashion trend is to crash while riding your fixie. Your super tight jeans will get twisted around the handlebars for that stylish new look.