$25 will buy you 723 hours of effort.

Inspired by the 2012 London Olympic Games, young artist Ugo Gattoni intricately illustrates a cycle race through the streets of London. He took 723 hours to draw this 16 foot illustration by hand.

From elite athletes to cycle couriers, commuters, bankers, delivery boys, mums with kids, youths on stolen mountain bikes to fashionistas and hipsters on fixed gear bikes – pretty soon you will realize this is no ordinary road race!

A print of this drawing is available for only £18 / €19 / $24.95.

Via Core 77 and Guy Kawasaki on G+.