Wow, those are eye popping colors on those bikes!
villy Custom Cruisers founder Fleetwood Hicks is a longtime Dallas entrepreneur who made his first million designing and selling urban streetwear for men. He started selling bikes about five years ago after a visit to Venice Beach. The bike brand “Villy” also happens to be his dog’s nickname. Fleetwood’s plan has been to be the #2 cruiser brand behind Electra, and then to eventually overtake Electra.
Among his customers are Jerry Jones Jr, who has the jersey numbers of the Dallas Cowboys Ring of Honor players on the front rim and the dates of the Cowboys’ Super Bowl victories on the rear. Jones’ wife Lori sometimes bikes to the grocery store as she pulls a trailer with her rhinestone encrusted villy Cruiser. I’m told that’s a true fact.
The Villy Custom Cruiser has an online configurator to help you select the frame style and colors. Prices range from roughly $500 to $800 and up for Villy’s fat tire cruisers.