The $960 bicycle helmet

Behold the “Bianchi by Gucci” bike helmet. It looks like a multi-sport helmet with a face shield.

Gucci bicycle helmet

I have no idea if this is helmet has CPSC certification (for the USA) or EN 1078 (for Europe). Buy online from, which sounds like a really pedestrian way to shop.


  • July 19, 2013 - 9:43 am | Permalink

    Hmm, a “ski-inspired” helmet. Just the thing for the person with gobs of money that likes to ride – in North Dakota in February!

  • July 19, 2013 - 9:50 am | Permalink

    I guess it does look like a ski helmet, doesn’t it?

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  • Eric W
    July 22, 2013 - 12:37 pm | Permalink

    Best to make sure that it fits exactly fore to aft.. The nose bridge looks like it should rest on your nose – most helmets like this keep the face shield a bit out in front.

    When I have a spare $960 + tax here in CA I’ll look into it!

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