How to give away free Bike Share passes?

I’m at the San Jose bike share launch event right now and I have a few Bay Area Bike Share day passes to give away.

My question for you, Dear Reader: What’s a good way to give these away as prizes that maximizes their exposure to non-bike people? In other words, I would like to pass these along to people who aren’t likely to even think about bike share, but would try it if they had a free pass. I would like to keep the focus for this giveaway down in the South Bay.

Any ideas?

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