“Traffic boners are on the way out –” proclaims this breathless ad promoting road rage published in TIME magazine in 1939.
![Shell Share the Road Club 1939](https://farm8.staticflickr.com/7111/13727225723_3991ca45e7_z.jpg)
“Aside from the danger to life and limb, discourteous driving habits are a major cause of today’s traffic congestion,” says a traffic engineer with an unreadable signature. “I believe about 25% of all ‘stop-and-go’ could be eliminated by courteous driving — by sharing the road.”
Public opinion is cracking down on ‘Screwdrivers’ — cutting down Stop-and-go driving. Millions of motorists are helping.
This crusade grows out of Shell’s traffic and engineering research. First came Super-Shell Gasoline, refined to cut the cost of Stop-and-Go. Now, through the nation-wide SHARE-THE-RAOD movement, motorists are cutting the amount of nerve-racking, time-wasting, fuel-wasting Stop-and-Go!
SHOW YOUR COLORS — your Shell dealer will attach the SHARE-THE-ROAD emblem to your car — give yo uthe booklet illustrating traffic-snarling boners pulled by “Screwdrivers.” No charge.
On the Stop-and-Go that can’t be avoided, save with Super-Shell. As for the rest — let’s get rid of it! You’ll be able to driver farther — with more convenience and safety!
It’s really swell how the Traffic Engineer’s imposing visage underscores his commitment to ending boners and other discourteous driving habits.