Momentum Magazine and Gwendolyn Lee produced the Bike Style bike fashion show at the San Francisco Bike Expo last Saturday evening.

Momentum are working on their own video of the show that will include specific details of what you’re looking at. I’ll try to update the captions over the next few days with the fashions and bikes in the photos. In the meantime, enjoy the yummy bikes and fashions in my slideshow.

Sponsors include Nutcase Helmets, Breezer Bikes, Crumpler Bags, and Bumble & bumble. Cyclelicious friend Meligrosa modeled for the show and looks fabulous. My buddy Kit was super stoked to see his 53 Miles Per Burrito shirt in the fashion show as well.

Momentum Magazine posted video from the Interbike 2009 Urban Legend Fashion Show.

Click here for the Urban Legend Catalog and photos.

Scott Schuman’s book with his collection of street fashion photography is available now.

Elisa @ Bike Skirt picked up a copy; she tells me this book has bike photos and is the “best picture book ever.”

Of course, you could also visit Schuman’s Sartorialist blog for his latest bicycles and fashion street photography.

Photos by Scott Schuman. Go to The Sartorialist for the larger originals.

Over the past couple of years the various brands of LVMH have integrated bikes into their marketing. This last spring, for example, LVMH sponsored the “Bikes In Style” challenge, in which student designers from the Fashion Institute of Technology created stylish, practical and affordable bike gear. There was also DKNY’s unforgettable but perhaps regrettable orange bikes campaign during New York’s Fashion Week in 2008.

It turns out these bike projects aren’t just from the overeager mind of a bikey marketing exec. The bike love at LVMH goes straight to the top: LVMH North American Chairman Renaud Dutreil is a daily bike commuter! He rides to work in Manhattan on an old black Dutch Gazelle bicycle.

Dutreil is featured in this New York Times piece on the merger of bicycling and fashion.

It is no coincidence that fashion is having a bike moment at the same time that New York City, the capital of American fashion, has gone bicycle crazy. The number of daily cyclists in the city has jumped to an estimated 185,000, from 107,000 in 2005, according to Transportation Alternatives, a bicycle-advocacy organization. Indeed, some New York designers are bike commuters themselves, like Steven Alan, who commutes to work on a foldable Strida, which looks like a bicycle as reimagined by Duchamp.

Read more at The New York Times. Via Justin Torrento.

Scott Schuman visited Australia last month for his street style photography. He also shot some catalog photos for SABA Denim that included Lucy here on a Giant road bike.

Sartorialist: When we first met Lucy.

A little more Lucy here.