Gucci Bicycle

Published / by Richard Masoner / Leave a Comment

In an “orgy of sponsorship and marketing,” Italian fashion house Gucci created this $3,400 special edition Dutch style city bicycle. This Gucci special edition bicycle is available at Gucci stores in Beijing and Hong Kong. This Gucci Bicycle is part of Gucci’s “8-8-2008 Limited Edition” collection. Gucci Creative Director Frida Giannini created eight exclusive accessories […]

Z sez: Yield to Life

Published / by Richard Masoner / 6 Comments on Z sez: Yield to Life

Professional racing cyclist Dave Zabriskie started Yield to Life to engage in a vigorous awareness campaign to promote positive attitudes toward cyclists and replace any hostility that exists between motorists and cyclists with understanding, respect, and appreciation for all life on the road. Safety for every cyclist is the top priority of Yield to Life. […]