Schwinn sponsors Team In Training

Schwinn today announced the signing of a partnership with The Leukemia & Lymphoma Society’s Team In Training to become the first-ever national bicycle sponsor. Team In Training (TNT) is endurance sports training and fundraising program. Now in its 20th year, TNT participants have raised more than $850 million for lifesaving cancer research and to help blood cancer patients live longer, better lives. The program provides coaching to help support participants crossing the finish line at century rides, triathlons and marathons.

“Over 20 years, we have seen Team In Training expand from a single sport program – the marathon – to a multi-endurance sport program with challenges such as triathlons and 100 mile rides,” said Nancy L. Klein, LLS senior vice president marketing communications. “We are thrilled to have Schwinn’s support because it’s a brand that people already know and trust.”

Team In Training.

Schwinn Bike.

4 Comments

  • 2tiretracks
    March 13, 2008 - 9:31 pm | Permalink

    Pretty sweet news. I'm currently training for my first century ride with TNT and it's been fantastic. Schwinn is a well known name… it could only help, right? :)

  • 2tiretracks
    March 14, 2008 - 4:31 am | Permalink

    Pretty sweet news. I'm currently training for my first century ride with TNT and it's been fantastic. Schwinn is a well known name… it could only help, right? :)

  • Yokota Fritz
    March 14, 2008 - 4:01 pm | Permalink

    I've met a lot of people involved with TNT and seen some good things from that program. Yeah, Schwinn's sponsorship is good for both TNT and the bike company.

  • Yokota Fritz
    March 14, 2008 - 11:01 pm | Permalink

    I've met a lot of people involved with TNT and seen some good things from that program. Yeah, Schwinn's sponsorship is good for both TNT and the bike company.

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