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=v= That's all well and good, but “Cars Suck. Ride Yer Bike.” was more succinct.
There *might* be a reason you're not in marketing, Jym.
It's only taken them about 15 years to make the name almost mean something again to me.
Note lane position. That chick ain't no gutter bunny, and there's no “closed course and professional rider” small print.
=v= Well, y'know, that was their ad slogan in the late 1980s.