The small Arab nation of Oman emerged relatively undamaged from the banking disaster that impacted several of their neighboring states. They hope to diversify their economy their economy as oil revenues drop by promoting tourism and high visibility events like their first ever Tour of Oman.
The Arab Gulf state is betting on cycling to catch the world’s attention.
Thousands of posters—displayed prominently across the streets of the sleepy capital, Muscat—announced the descend of the world’s cycling elite to this nation of 2.9 million as it staged the first-ever Tour of Oman, a road cycling race organized by the local municipality in partnership with the International Cycling Union and Tour de France.
Read more in the Wall Street Journal: Escaping the Business Cycle, Oman Embraces Cycling.
Photo: Saxo Bank cyclist Fabian Cancellara of Switzerland cycles during the sixth and final time trial stage of the Tour of Oman cycling race in Muscat, Oman, 19 February 2010. Cancellara is the overall winner of the Tour of Oman race.