Keanu Reeves rode a bicycle

A teenage Keanu Reeves plays a road bike racer in this 1980 Coca Cola commercial.

Is that Belov at the finish line with him?

Via Janeen McCrae.

This ad, which features a dad coaching and encouraging his son, reminds me of this novel by Marin County psychologist Ross Goldstein. It’s the story of a pro cyclist who gets sick of the drug scandals and quits until his dad encourages him to take up the sport again. I’ve read the story and it’s a good read; I’ll post up a bigger review soon. In the meantime, you can learn more at the author’s web site.

Update: I see now that Bike Hugger posted on this nearly two weeks ago.


  • September 2, 2011 - 6:12 pm | Permalink

    Is that a Canadian ad? I thought i heard them mention that, seeing that he is Canadian. I would think so. 

  • September 2, 2011 - 9:00 pm | Permalink

    Oh yeah. and I see Canadian maple leafs on the jerseys.

  • September 3, 2011 - 1:01 am | Permalink

    woah … thats some of his best  work….

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  • September 5, 2011 - 12:47 am | Permalink

    Love the finish line tape. It’s those little touches that add authenticity.

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