Santa Cruz Bicycles shot video of How They Roll — how these guys (and the single woman) get to work by bike and skateboard.
You’ll see several Santa Cruz mountain bikes, but Santa Cruz employeees also bike to work on road bikes and singlespeeds of various styles. It’s a pretty good cross section of what you’ll see all around the city of Santa Cruz.
Santa Cruz Bicycles are located in a little industrial park called Seabright Cannery at 104 Bronson Street. They’re in the warehouse building at the very back of the complex where Hall & Owen Street come together, if you ever want to spy on them.