National ad features Santa Cruz niche bike builder

shaq on a dirtysixer 36er bike

David Folch of Santa Cruz, California designs large bikes around thirty-two and thirty-six inch wheels for large riders under the DirtySixer brand. His bike appears in a nationally aired ad for American Express featuring Shaquille O’Neal and Wanda Sykes at Berkeley Cycle Works.

I love that it shows the wonderful fun of cycling.

One comment

  • December 2, 2016 - 8:22 am | Permalink

    Yea verily! It normalizes and celebretizes it, too! w00t!

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