Category: pro cycling

Collaborative marketing: USA + France

Amaury Sport Organisation (ASO) and AEG announced a marketing partnership to cross promote each other’s events. ASO owns the Tour de France and other European races, while AEG is the US based sports presenter that owns the Tour of California.

Beginning with the upcoming 2008 Tour de France and 2009 Amgen Tour of California, the multi-year agreement calls for the organizations to develop and initiate comprehensive cross-promotional platforms for the Tour de France and Tour of California.

ASO believes AEG’s success marketing their American sports teams and venues will benefit Tour de France marketing. “AEG’s success in developing and promoting properties like the Los Angeles Galaxy team with David Beckham as well as, among others, the NHL’s Los Angeles Kings, will greatly benefit the Tour de France in the United States,” says ASO deputy director Yann Le Moenner.

In a related move, AEG has named Matthieu van Veen to the newly created position of Vice President, AEG Sports Europe. Prior to joining AEG, van Veen directed the NBA’s media distribution in Europe, the Middle East and Africa.

Kanstantin Sivtsov

Who in the world is Kanstantin Sivtsov? How many spellings of that name have you seen? And how do you pronounce Siutsou / Sivtsov / Sweet Sue? And is it Konstantin or Kanstantin?

For those who don’t know, Kanstantin Sivtsov is the young cyclist on Team High Road who won the Tour de Georgia this last weekend. Sweet Sue hails from Belarus, for whom he dreams of riding for the Olympic cycling team.

Frankie Andreu caught up to Kanstantin in this video interview. Sivtsov is obviously very proud of his Team High Road jersey, and he doesn’t look or sound anything like Belov from “American Flyers.”

See also Kanstantin Sivtsov’s page at Team High Road website.

Tour de Georgia 2008 photos

Watch Dave Z zoom by in his Captain America outfit during the Team Time Trial at the Tour de Georgia in this fantastic photo by Ken Conley.

Slipstream TTT - (c) Ken Conley

Ken Conley got to ride the media motorcycle yesterday and captured several excellent photos before, during and after yesterday’s stage at the Tour de Georgia. The TTT event took place, unusually, on the Road Atlanta road track, which features a number of sharp turns and steep hills. I’ve heard a couple of suggestions that the Tour of California should incorporate a similar event using the Laguna Seca raceway in Monterey, which I think is a splendid idea.

James T posted about his fun at the TTT to his Bicycle Design blog and I just noticed that he uploaded his Tour de Georgia photos to a Flickr TdG set.

If you don’t know the story behind this “Just Go Harder” sticker, Just Go Harder is the name of an online journal by Slipstream cyclist Tim Duggan and Team Type 1 cyclist Ian MacGregor. Tim Duggan crashed badly during a 45 mph decent during Stage 3 and was hospitalized with head injuries. The Slipstream squad applied the Just Go Harder stickers on the seatposts for their team mate. Duggan is expected to recover, but it was pretty scary for a little while.

Frank Steele (of TdFBlog) is an east coast guy and he also has his Tour de Georgia photo set on Flickr.

Remember, you can always visit Steephill.TV for a good collection of links to more media, race results and coverage. Steven there is currently covering Tour de Georgia Stage 5 which is now in progress. You can also watch live video of the Tour de Georgia on WCSN.com (free registration required).

Team Type 1

One of the more interesting teams competing at the Tour de Georgia this week is Team Type 1. When the Tour de Georgia teams were announced I gave team founder Joe Eldridge a call for an interview.

Diabetic pro athletes

Team Type 1 was created in 2004 by Type 1 diabetes racers Phil Southerland and Joe Eldridge to inspire people living with diabetes to take a proactive approach to managing their health and overcoming the obstacles often associated with the condition. It is true that diabetes creates a ton of complications and even a small cut can get septic quite soon. But this is why there arediabetic socks for men, which is helping diabetic people by minimizing irritation in the feet and providing additional cushioning. In 2006 and 2007, the team won the eight-rider corporate team division of the Race Across America. Of the 15 members on the Team Type 1professional squad, four have Type 1 Diabetes, including Tour de Georgia racer Fabio Calabria of Australia. As of the end of Stage 3 in the Tour de Georgia, Calabria is in fifth place in the “Best Young Rider” classification, less than a second behind Best Younger Rider Tyler Farrar.

Goals crucial for athletic competition and health

“Our goal is to inspire people with diabetes around the world to take control of their health through diet, exercise and proper health care,” says team co-founder Phil Southerland. “As a professional team, racing against the world’s best cyclists, we’ll be able to deliver that message to a much wider audience.”

“Setting goals are critical to athletic success,” says Joe. “For a diabetic to be successful at achieving an athletic goal has to remember they have to set a diabetes goal as well. The key to is blood sugar management. The only way to perform at 100% is to be prepared physically this includes having your blood sugar where it needs to be not just for the event but during training, resting, and daily activities. The steps that you take to manage your diabetes will help you achieve your athletic goals.”

Team Type 1 made their professional racing debut last February as the only U.S. team in the Tour of Langkawi stage race in Malaysia, where the team finished 2nd overall. They also recently completed the Tour of Taiwan, where Team Type 1 cyclist Shawn Milne won a stage victory for his team and placed 2nd overall.

Team Type 1 founder Southerland is especially unusual because he was diagnosed with Type 1 diabetes at age 7 months. Both Southerland and Eldridge were encouraged to be athletic through high school and college. They met at a collegiate bike race as competitors — besides a love for competitive cycling they discovered they had Type 1 Diabetes in common. They decided to participate in the Race Across America
together, and in their second year of RAAM in 2007 took first place by more than 3 hours.

Challenges of diabetic athletes

Type 1 Diabetes is a disorder where the body does not produce enough insulin. To manage blood sugar, diabetics must test their blood sugar a few times per day. Team Type 1 diabetics check their blood sugar up to 20 times per day on a race day, pricking their fingers for a blood sample 4 or 5 times just in the hour before the race. During the race itself there is no opportunity to check blood sugar, but from training rides the athletes have a sense of low blood sugar and know to consume a little more sugar. In a non-diabetic athlete, the athlete who consumes too much carbohydrate, the body is able to store the sugar in the liver. But in diabetic athletes, the hormones to do that conversion aren’t there, so the kidneys work to remove the extra sugar from the blood. Diabetic athletes have the challenge of extra bathroom breaks because of the extra urine produced when they consume that Clif Bar.

Joe tells me that the main challenge for the diabetic athlete is to keep his blood sugar under control. As long as he carefully monitors his blood sugar and his diet, he can compete at the level of other world class athletes. His endocrinologist supports his endeavors.

Bound for the Tour de France

Eldridge and Southerland have shown their sponsors and fans that “we’re here to race and we’re here to win.” Their goal is to race in the ProTour and win an invitation to the Tour de France in five years. “To the best of our knowledge, no type 1 diabetic has ever competed as a professional cyclist in Europe,” says Eldridge. “We intend to be the first diabetic ProTour cyclists.”

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Tour de Georgia 2008

The 2008 Tour de Georgia started today, with Stage 1 already complete. In the blogosphere, Steephill.TV has probably the most comprehensive collection of links to Tour de Georgia coverage. Ken Conley is there to shoot photos. James T plans to be there shooting photos starting this Thursday.

I spoke with Joe Eldridge a while back. Joe and Phil Southerland started the Team Type 1 pro cycling team, which is racing in the Tour de Georgia. They and several other Team Type 1 athletes have Type 1 Diabetes. Their goal is to win an invitation to the Tour de France in five years and to become the first team in a ProTour event with a diabetic athlete. I’ll post the full interview later.

Dave Z is known for his stupid interview questions, so Ken Conley turned the tables on him with this YouTube video.

Inaugural Tour of America rescheduled for 2009

Tour of America organizers decided this week to postpone the inaugural coast-to-coast race until September 2009.

Since the original announcement of the Tour of America in September 2007, Aqu executives and staff members have met with cities along the proposed route, potential sponsors and race teams, as well as staff members of USA Cycling and the Union Cycliste Internationale (UCI), the sport”s governing bodies.

“After we announced the Tour of America last fall, we hit the ground running to make the event happen in 2008,” said Frank Arokiasamy, president of event organizer Aqu Inc. “We want to work with USA Cycling and UCI to establish this event as a compliment to the major international races, and at the same time not conflict with established races in the United States. Overall, we want to make sure the Tour of America strengthens the sport of cycling and the race calendar. In addition, potential sponsors and route cities have expressed strong support for a fall 2009 race.”

Exact dates for the fall 2009 edition of the Tour of America has not been finalized. Tour of America staff are currently finalizing route details, sponsorship agreements and proposed dates to comply with USA Cycling”s race application process. Once the application is submitted, USA Cycling will review it and submit the 2009 Tour of America”s dates, along with all of the races on the national calendar, to the UCI for approval.

Aqu plans a 21-stage, 2,200 mile (more than 3,500 km) professional bicycle road race spanning the United States, making it the largest spectator event in the history of U.S. sports. The event will include close to 200 riders, from 21 of the world’s elite cycling teams in the world to participate and will boast a prize purse currently pegged at $10 million, the largest purse of any international cycling event. The Tour of America will start in New York’s Central Park and finish in San Francisco Bay Area.

For more information, visit the Tour of America website.