My naive psychology of traffic violence

Published / by Richard Masoner / 2 Comments on My naive psychology of traffic violence

You’re in a crowd somewhere and large, 64-year-old dude begins to yell antagonistically at you from across the room. You try to be cool and ignore him but your adrenal glands automatically squeeze their juices in response. Your body prepares for fight or flight by increasing heart rate, respiration, and diverting blood flow to the […]

Buyer beware on those cheap “super bright” bicycle lights

Published / by Richard Masoner / 18 Comments on Buyer beware on those cheap “super bright” bicycle lights

I have always purchased bicycle lights from well-known, recognized brands, and over about the past decade I’ve favored American brands such as Nite Rider (based in San Diego) and Light and Motion (which does manufacturing outside of Monterey, California). Made-In-America from an established brand with a reputation for quality translates into a premium price, and […]

National ad features Santa Cruz niche bike builder

Published / by Richard Masoner / 1 Comment on National ad features Santa Cruz niche bike builder

Some outtakes from the shooting of the Amex ad with @SHAQ and the #dirtysixer #36er bike! #36inchwheels #36inchtires #36inchbike #madeinusa #nba #nbrpa #7footer #custombicycle #tallpeoplesolutions #tallpeopleproblems A photo posted by David (@dirtysixer) on Dec 1, 2016 at 6:28pm PST David Folch of Santa Cruz, California designs large bikes around thirty-two and thirty-six inch wheels for […]

Shopping mall bike lockers

Published / by Richard Masoner / 2 Comments on Shopping mall bike lockers

Christmas shopping apparently began early for many people, with crowds reportedly trapped in the parking garage for up to three hours at one popular shopping mall in Silicon Valley, California before the Thanksgiving Holiday. Some shoppers at Westfield Valley Fair abandoned their cars, walked out to the street and Ubered their way home. Valley Fair […]

Your favorite Koch brands: Lycra, Coolmax and Thermolite

Published / by Richard Masoner / 7 Comments on Your favorite Koch brands: Lycra, Coolmax and Thermolite

I and many of you favor high-tech fabrics for your active wear apparel. If you see trademarks like Lycra, Coolmax, Thermolite and Cordura on your cycling bibs, jerseys, jeans, jackets, backpacks and saddlebags, you’ve done your part to Make America Great Again. These brands are produced by Invista, an important manufacturer of textiles and chemicals […]