Ecology Action in Santa Cruz posted an online survey for bike commuters. They ask “Why do you choose to bicycle to work?”
All of the answers they list are advantages of biking to work, but they left off the most common reason most people who bike do it. Can you tell me the real reason you ride a bike?
Those things in the survey aren’t reasons to bike — they’re just nice bonuses. If I felt like I had to bike to work to save the planet and my wallet, I’d probably hate it. The Santa Cruz County Bike To Work website repeats those “reasons” to bike to work, which is fine, but ignores the most important reason: We bike because we like it. Biking is fun. It feels good.
No wonder we fail so miserably at cycling promotion. Do car advertisements speak blandly to the raw number crunching, analytical bottom line? Or do they appeal to your desire for visceral, go fast, fantastic feeling of freedom and sexual prowess?
Have fun and don’t be so serious about it, I say. I’ll see you on the road.