Surveys of Bike To Work Day participants in the Washington DC area seem to show the annual event encourages more people to try bike commuting.
Metropolitian planning organizations fund bike to work events to meet Federal mandates that they’re doing something about regional air quality. The National Capital Region Transportation Planning Board surveys Bike To Work Day participants to assess the effectiveness of their bike encouragement programs.
According to their survey response from last year, 2010 was the first Bike To Work Day for 32% of participants. 17% of participants had never commuted by bike before Bike To Work Day. 10% of participants continued biking to work after the event, and 22% said they ride more often because of Bike To Work Day.
Via The City Fix: Research Recap, May 9: Biking to Work, Urban Contiguity, Power of Marketplaces. Slide from Metro Washington Council of Governments.