In the “imitation is the sincerest form of flattery” department…

Giant Bicycles spoofs GM’s infamous “Reality Sucks” advertisement from Giant’s Facebook page. Via Road.cc.

GM pulled their ad after receiving a flood of complaints from bike people who say they were grieviously offended by the depiction of cyclists as losers with no social life.

GM manufactured and marketed bike components from 1918 until 1953. Their New Departure brand of coaster brakes were the market leader in the 1930s.