Haruna Kawaguchi rides a bicycle

Teen Japanese actress and model Haruna Kawaguchi rides a bicycle to film a commercial for Bridgestone’s Albelt bicycle.

The Albelt (pronounced “ah loo bell loo toe”) is Bridgestone’s light(-er) weight city bike. Besides the usual features you’ll find on city bikes for the Japanese market (fenders, built-in lights, basket, kickstand, wheel lock, gear hubs, etc), the Albelt features a belt drive. Bridgestone also includes a theft insurance policy when you buy the Albelt. If your bike is stolen, Bridgestone will replace it with a bike of the same or similar value.

Bridgestone was proud enough of their promotional efforts that they even published a “making of” video for this ad.

More info about this bike (in Japanese) at Albelt.jp.


  • wlexxx
    August 15, 2012 - 4:50 am | Permalink

    gears or no gears?

  • August 15, 2012 - 9:40 am | Permalink

    Hub gearing on the Albelt, though I don’t know off-hand which one.

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