Tag: Joan Denizot

Case study: Build Bikes in USA or Taiwan?

I’m a big fan of Joan Denizot and what she’s doing with her Super Sized Cycles business, which sells bikes designed specifically for larger people.

From her website she sells a variety of models, some of which are handmade for her business in Iowa with assembly at her shop in Vermont. She’s making money, but just barely with her razor thin margins. She needs to decide: Send manufacturing to Taiwan and spend the money she saves on marketing, warehousing, and assembly here in the USA? Or keep the manufacturing in the United States, which results in what Joan believes is a superior product with much more individual attention?