Ultra Motor Ltd, which manufactures and sells the A2B electric bike, has filed for the UK equivalent of bankruptcy reports Bike EU.
Ultra Motor was founded in 2003 to develop drive-trains and power electronics technologies for electric vehicles. In September 2008, Ultra Motor launched its first product line in the United States – the A2B brand.
I’m a big fan of Joan Denizot and what she’s doing with her Super Sized Cycles business, which sells bikes designed specifically for larger people.
From her website she sells a variety of models, some of which are handmade for her business in Iowa with assembly at her shop in Vermont. She’s making money, but just barely with her razor thin margins. She needs to decide: Send manufacturing to Taiwan and spend the money she saves on marketing, warehousing, and assembly here in the USA? Or keep the manufacturing in the United States, which results in what Joan believes is a superior product with much more individual attention?