I’m a big fan of Joan Denizot and what she’s doing with her Super Sized Cycles business, which sells bikes designed specifically for larger people.
From her website she sells a variety of models, some of which are handmade for her business in Iowa with assembly at her shop in Vermont. She’s making money, but just barely with her razor thin margins. She needs to decide: Send manufacturing to Taiwan and spend the money she saves on marketing, warehousing, and assembly here in the USA? Or keep the manufacturing in the United States, which results in what Joan believes is a superior product with much more individual attention?
The New York Times small business section looked at Joan’s Super Size Cycles business and looked at it as a case study. At the Times‘ small business “Boss” blog, other small business owners weigh in with their opinions on the options that Joan has for her bike business.
Read the story to see what decision Joan made and why she made it, and the Boss blog to see what other small business owners have to say. And if you have any “Supersized” friends who need a bike, send them over to Super Sized Cycles.
Nudge: Enter the contest!