Mercedes vs Bike

Posted on March 9, 2010 by .
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NYC bike messenger Austin Horse shills for Mercedes in this bike vs car competition from Harlem to the Brooklyn Bridge. It’s an ad for Mercedes-Benz, but guess who wins?

In the setup to this little race, the driver complains the cyclist gets to ride “like a bat out of hell,” while he actually has to “follow the traffic laws.” The video shows Austin cycling like a maniac, while the driver sits comfortably in his climate controlled, quiet, and civilized automobile.

This is a refreshing change from many other car commercials that demonstrate illegally dangerous driving.

What do you think? Evil attempt by Mercedes to suck up to cyclists to show off the creature comforts of their cars? A nice example of multiple modes getting along?

Via Prolly.



See also:

  1. Mercedes Benz $9,000 limited edition road racer bicycle
  2. Panda Portrait
  3. Study claims cyclists at fault in only 10 percent of crashes
  4. Ride a bike to win a prize!


  • http://www.doobybrain.com/2010/03/09/bike-messenger-vs-mercedes-glk-on-new-york-city-streets/ Bike messenger vs Mercedes GLK on New York City streets | Doobybrain.com

    [...] Horse from Brooklyn Machine Works went head to head with a Mercedes GLK to see who could get from Harlem to the other side of the Brooklyn Bridge the quickest. Given the insane day-time traffic in NYC, it’s no surprise who won this race… Share [...]

  • http://twitter.com/gussynichols Luke N

    Not sure if i like the ad. The bit where they command centre guy is talking with the driver, about traffic rules. Just seems a bit “oh he never follows traffic laws” Most cyclists follow the rules.

  • http://www.cyclelicio.us/ Cyclelicious

    Yeah, I was like “as if” when the driver talked about following the traffic rules.

  • http://www.utilitycycling.org/2010/03/bike-advertising/ Bike Advertising | Utility Cycling

    [...] example, the advertisement in a videos below, which I saw at Cyclelicio.us, depicts a race between a cyclist and a driver in a Mercedes. Oddly enough, the cyclist wins the [...]