California helmet law: Drastic amendment!

Published / by Richard Masoner / 5 Comments on California helmet law: Drastic amendment!

California 25th District Senator Carol Liu amended her extremely controversial mandatory helmet law, SB-192, to only study the effectiveness of helmets, and removed the mandatory helmet use for adults language in its entirety. The requirement for high visibility apparel has also been removed.

“Do Not Attempt” – KFC and a little girl on a bike

Published / by Richard Masoner / 5 Comments on “Do Not Attempt” – KFC and a little girl on a bike

How many of you all caught KFC’s new Red Velvet Cake promotion? This darling 30 second ad features a girl on a bike towing her little brother in a wagon through the drive-through at a KFC to order a bucket of fried chicken and a red velvet cake.

Bike industry: $800 million revenue to Santa Cruz County

Published / by Richard Masoner / 2 Comments on Bike industry: $800 million revenue to Santa Cruz County

As part of their re-branding and launch as Bike Santa Cruz County, the organization released a State of Cycling Santa Cruz County 2015 report highlighting infrastructure, bike-related economy, participation levels, education, advocacy, and events throughout Santa Cruz County, California. According to this report, the bike industry employs over 1,000 people and brought in over $800 […]